The Gruffalo, 40cm

The Gruffalo appears here as a 40 cm traditional plush with a soft outer material and a clearly shaped character form that stands out at first glance. The familiar figure brings a story-led presence into everyday routines, whether placed beside books, set into a nursery corner, or carried from room to room. The traditional plush format keeps the focus on the character itself rather than on electronic functions or added accessories. A 40 cm size gives the figure enough length for a full character silhouette, so key details remain visible in the overall shape. The soft surface supports gentle handling from the earliest stage, in line with the 0m+ age marking. Within the Plush and Traditional Plush category, this version stays close to the straightforward appeal of a classic character plush. Suitable from birth, The Gruffalo fits naturally into calm moments such as shared reading time, quiet play on a blanket, or a settled place near the cot. The character design also makes it easy to pair with story time, where the 40 cm format keeps the figure present and easy to recognise.