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Get up to -50% off our exclusive bundles and best-selling items with our limited deals.
Only while stocks last. It pays to be quick!

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Wish

You can spend now great cuddly hours with the enchanting and cuddly soft plush figurines.

Stampy

Fantastic drawing board with sound pen

Paint, stamp, discover sounds and learn! All this is possible with Stampy and offers children the optimal opportunity to combine learning with play fun.

Disney - 100 Years of Wonder

Unique plush figures for the anniversary

Celebrate with us 100 years of Disney and discover cuddly soft plush characters in a unique shine and great glitter moments.

Glibbi

The ultimate bathing fun for children! Here is guaranteed no boredom in the bath.

Steffi LOVE Baby Surprise

Steffi is going to be a mom! What will she get?
A boy? A girl? Or maybe twins? Let yourself be surprised!


Find out more and discover the other dolls in the Steffi LOVE range!

Pamper Petz

The cute Pamper Petz animal babies are looking for a new loving owner.
The babies can drink from their bottles and pee in their nappy!

Which one will become your next pet?

Fireman Sam

Fireman Sam is on hand to help! The fireman from Pontypandy is always on the road to lend a hand to people in need.

Get ready for some heroic stories in your child’s bedroom!

Newly arrived
Glibbi Paint Fun, 6 Crayons

Bath toys

Glibbi Paint Fun, 6 Crayons

105953679

€4.99

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New
Glibbi Colors

Bath toys

Glibbi Colors

105953676

€4.99

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New
EL Home

Dress up dolls

EL Home

105733697

€7.99

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New
SL Fashion Designer

Dress up dolls

SL Fashion Designer

105733677

€14.99

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New
Watergame

Games of skill

Watergame

108614659

€2.99

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New
Mini Pinball

Games of skill

Mini Pinball

108614655

€3.99

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New
Finger Skateboard Ramp Ultimate

Games of skill

Finger Skateboard Ramp Ultimate

103304654

€9.99

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New
SuMa Yoshi Plush yellow, 20cm

Figures

SuMa Yoshi Plush yellow, 20cm

109231539ONL

€10.99

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New
SuMa Yoshi Plush blue, 20cm

Figures

SuMa Yoshi Plush blue, 20cm

109231538ONL

€10.99

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New
Disney Flopsies Angel 25cm

Disney soft toys

Disney Flopsies Angel 25cm

6315870031

€14.99

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New
Sam Extinguisher XL

Fire extinguishers

Sam Extinguisher XL

109252612

€17.99

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New
Sam Fire Extinguisher Water Gun

Fire extinguishers

Sam Fire Extinguisher Water Gun

109252597

€9.99

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New
EL Flowers, 2-ass.

Dress up dolls

EL Flowers, 2-ass.

105733686

€6.49

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New
Glibbi Blubber, 4-ass.

Bath toys

Glibbi Blubber, 4-ass.

105953674

€2.99

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New
EL Princess Ride

Dress up dolls

EL Princess Ride

105733701

€19.99

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New
SL Glamer Girl

Dress up dolls

SL Glamer Girl

105733704

€11.99

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New
Our top sellers and recommendations
Topseller
Sam Ultimate Firestation XXL

Fireman

Sam Ultimate Firestation XXL

109251059

€99.99

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Sam Jupiter Pro

Fireman

Sam Jupiter Pro

109252516

€59.99

More
Disney Wish, Star, 20cm

Disney soft toys

Disney Wish, Star, 20cm

6315877033

€17.99

More
Sam Helicopter Wallaby II with Figurine

Fireman

Sam Helicopter Wallaby II with Figurine

109251002

€44.99

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Sam Jones Family Figurine

Fireman

Sam Jones Family Figurine

109251078

€19.99

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Sam Fire Engine Venus 2.0 incl. Figurine

Fireman

Sam Fire Engine Venus 2.0 incl. Figurine

109251094

€32.99

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CCL Baby Boo

Interactive soft toys

CCL Baby Boo

105893500

€59.99

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Puppet Theatre + 4 Hand Puppets

Birthday party & accessoires

Puppet Theatre + 4 Hand Puppets

104586783

€44.99

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Sam Oxygen Mask

Fireman

Sam Oxygen Mask

109252476

€16.99

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Sam Fireman Feature Helmet

- 25 %

Fireman

Sam Fireman Feature Helmet

109252365
€17.99

€23.99

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Sam Fireman Rescue Set

Fireman

Sam Fireman Rescue Set

109252477

€29.99

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Art&Fun Soft Dough 4+1 Bonuspack

Playdough

Art&Fun Soft Dough 4+1 Bonuspack

106322264

€5.991 kg = €8.56

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Mia Fashion Doll Mia + Phuddle

Dress up dolls

Mia Fashion Doll Mia + Phuddle

109483042

€27.99

More
Sam Fireman Helmet

Fireman

Sam Fireman Helmet

109258698

€14.99

More
Magic Spring - Basic 6cm

Birthday party & accessoires

Magic Spring - Basic 6cm

108616295

€1.99

More
Stampy, Drawing Board with Sound Pen

- 20 %

Magnetic drawing boards

Stampy, Drawing Board with Sound Pen

106334629
€19.99

€24.99

More
Top brands
Simba Toys News
Super Mario Plush figurines_1

30.11.2022

Super Mario Plush figurines

Cuddle fun with the Nintendo heroes

Fireman Sam New Ocean Rescue Center_1

04.11.2022

Fireman Sam New Ocean Rescue Center

With exiting play features

Pamper Petz Tiger_1

17.10.2022

Pamper Petz Tiger

Drinks and makes in the diaper

Slime Gang_1

14.09.2022

Slime Gang

The totally crazy slime fun

Glibbi Paw Patrol Bath bomb_1

09.08.2022

Glibbi Paw Patrol Bath bomb

Bath fun with the dog gang

Fireman Sam Junior_1

20.07.2022

Fireman Sam Junior

Perfect for small children hands

Bandiniz_1

20.06.2022

Bandiniz

Colourful and transformable

Glibbi Magic Brush_1

17.06.2022

Glibbi Magic Brush

Become a bathtub artist

ChiChi LOVE Loomy_1

25.04.2022

ChiChi LOVE Loomy

With luminous leash

Light Up Your Child's World with Simba Toys

When laughter rings through the house, little eyes light up happily, and time flies by, it's a sign that Simba Toys has once again worked its magic. Since the 1980s, we have focused on producing high-quality toys that will become your child's favourites in no time at all. To ensure that every child finds what they are looking for at Simba Toys, we rely on a wide variety of brands and licences, including Disney, Chi Chi LOVE, Peppa Pig, Fireman Sam and Steffi LOVE. Despite the considerable selection, we produce every single children's toy with the utmost care and attention to detail. This approach results in toys that enrich your child's playtime day after day.

The Vital Role of Play in Early Childhood

Play is an essential part of every child's daily life. It's not just fun; it's also incredibly valuable for learning and development. After all, it has long been undisputed that age-appropriate children's toys, such as those you can find at Simba Toys, can support children in their development.

Discover the world of Simba toys, where every piece enriches your child's motor development. From cuddly soft toys to exciting construction games and thrilling outdoor play, our toys are perfect for developing motor skills and coordination through play. With Simba, every game becomes a journey of discovery where your child will enthusiastically develop their motor skills and discover their love of movement.

Some children's games are great for solo play, helping your child become more independent. However, toys meant for group play have a special benefit: they help develop your child's social skills. After all, players have to discuss and exchange ideas with each other, take each other's needs into consideration, communicate their own ideas and solve problems if necessary. When you play together with your child, you also create a situation that can have a positive effect on your bond with each other. You get to know other facets of each other and experience hours of fun.

Simba toys take your child on a creative adventure, sparking their imagination. They inspire kids to create their own stories and roles, exploring their creativity and thinking outside the box. Through play, they also sharpen their powers of observation, learn to categorise different sensory stimuli and concentrate fully on one thing.

Play also helps with emotional growth. Through play, children can understand their experiences better, explore their feelings, and learn how to handle emotions. With Simba toys, your child not only discovers themselves and their emotions, but also their abilities and the world around them.

Simba Toys: Your Child's First-Ever Friends

Simba toys are designed to accompany your child throughout their childhood for years to come. In the Simba online shop, you will find toys for children of different ages, developmental stages and interests. These are organised into clear categories so that you can quickly get an overview.

The dolls & accessories category is aimed at little doll parents. Here, dolls of different types and matching accessories are waiting to find a loving home. This product category also includes exciting sets, such as the popular Mini New Born Baby Set, which enable various play scenarios.

Our soft toys from Simba Toys are perfect for hugging and loving, making them a child's favourite cosy companion.

For creative kids, our paint & craft section is a treasure trove. We have everything from modelling clay to glow stickers to spark endless creativity.

The Simba Toys collectible & toy figures are little masterpieces full of detail. Many of them have exciting accessories at their side, which further enrich the play experience. The best example is the Fireman Sam figure with Mercury Quad. The set includes a Sam figure, a robust vehicle and a first aid box with fire extinguisher and axe, ideal for any children's adventure. Incidentally, Simba Toys also offers a wide range of Fireman Sam toys that will delight fans of the TV hero.

Are you looking for children's toys for the little ones? Then you've come to the right place in the toddler & baby toys’ category. There, you will find numerous toys that can accompany your child from their very first months of life.

Our bath toys invite children to splash around and play. Especially children who don't like jumping into the bath benefit greatly from the toys. Because they turn bathing from an unloved chore into maximum fun.

Our construction toys from Simba Toys let your child become a master builder, with colourful blocks and marble runs for endless construction fun. The Blox products can be easily combined with each other and are compatible with the building block systems of many other manufacturers.

Our musical toys, including kid-friendly guitars, keyboards, and microphones, are perfect for little musicians to enjoy a unique musical experience.

And then, of course, there are our role-play toys. Wonderful costumes and matching accessories, including the Fireman Sam helmet, allow your child to slip into a wide variety of roles, try out new things and deal with everyday life through play.

Beach & water toys and outdoor toys from Simba Toys provide outdoor fun. These Simba toys are mainly designed for outdoor use and bring an extra dose of fun to the garden, paddling pool, sandpit, and pool.

Simba kids games open up a large, colourful world of games to play alone and together. They cover a wide range of interests and are available in such a wide variety that boredom is guaranteed to be a thing of the past.

Simba Toys: Crafted with Expertise

With original designs, top quality, and reliable safety, Simba Toys brings together what naturally belongs together. Our decades of experience in toy production have taught us what children and parents want: Durable, age-appropriate children's toys with loving designs that promise enormous fun.

To ensure the high safety and quality of Simba toys, we take the greatest care in production and have every product tested internally and by independent institutes. We are constantly optimising our existing toys and developing new ones, always with the needs of children in mind. In this way, Simba Toys guarantees high-quality, trustworthy children's toys.

Simba Toys Online Shop: Always Here to Assist You

We make online toy shopping a convenient and enjoyable experience. The basis for this is our wide range of products, which includes only branded products of outstanding quality. This makes it easy for you to decide in favour of a Simba toy because you don't have to worry about the high quality and safety of the toys. If you would like additional support, you can always refer to the Kiddo recommendations, the detailed product information and our blogs.

To make shopping for toys online as convenient and uncomplicated as possible, we offer several payment and delivery options. We also endeavour to deliver as quickly as possible, ensuring that the anticipation of receiving your Simba toy is short-lived. Should you require additional information or have any specific questions, our customer service team will be happy to help. They will personally take care of your request: because your satisfaction is our mission.