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Wish

You can spend now great cuddly hours with the enchanting and cuddly soft plush figurines.

Glibbi

The ultimate bathing fun for children! Here is guaranteed no boredom in the bath.

Steffi LOVE Baby Surprise

Steffi is going to be a mom! What will she get?
A boy? A girl? Or maybe twins? Let yourself be surprised!


Find out more and discover the other dolls in the Steffi LOVE range!

Pamper Petz

The cute Pamper Petz animal babies are looking for a new loving owner.
The babies can drink from their bottles and pee in their nappy!

Which one will become your next pet?

Fireman Sam

Fireman Sam is on hand to help! The fireman from Pontypandy is always on the road to lend a hand to people in need.

Get ready for some heroic stories in your child’s bedroom!

Newly arrived
A&F Water Pen Safari Coloring Book

Colouring pencils

A&F Water Pen Safari Coloring Book

106334635

€5.99

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New
A&F Water Pen Dino Coloring Book

Colouring pencils

A&F Water Pen Dino Coloring Book

106334633

€5.99

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New
Doodle N Dip

Colouring pencils

Doodle N Dip

105953088

€9.99

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New
A&F Water Pen Farm Coloring Book

Colouring pencils

A&F Water Pen Farm Coloring Book

106334634

€5.99

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New
Mia Onchao plush

Unicorns

Mia Onchao plush

109483073

€19.99

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New
MMW Girls Keyboard

Pianos

MMW Girls Keyboard

106834638

€27.99

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New
KiKANiNCHEN Plush with Sound, 45cm

Bunnys

KiKANiNCHEN Plush with Sound, 45cm

109461020

€34.99

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New
SL Rabbit Family

Dress up dolls

SL Rabbit Family

105733667

€19.99

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New
EL Dooogs

Dress up dolls

EL Dooogs

105733688

€7.99

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New
Sam Vet Rescue with Trailer

Fireman

Sam Vet Rescue with Trailer

109252624

€39.99

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New
HK 50th Anniversary, 30cm

Cats

HK 50th Anniversary, 30cm

109280151

€29.99

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New
Pamper Petz Husky

Animals

Pamper Petz Husky

105950135

€27.99

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New
Sam Figurines 2 pcs. pack V, 4-ass.

Fireman

Sam Figurines 2 pcs. pack V, 4-ass.

109252623

€11.99

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New
Dinosaurs with Light and Sound, 3-ass.

Dinosaurs

Dinosaurs with Light and Sound, 3-ass.

104342645

€12.99

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New
Speedboat, 2-ass.

Water toys

Speedboat, 2-ass.

107796149

€5.99

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New
SLG Styling Head

Makeup dolls

SLG Styling Head

105560145

€16.99

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New
Our top sellers and recommendations
Topseller
Blox Container 500

Building blocks

Blox Container 500

104114206

€37.99

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Super Mario, Luigi Plush, 30cm

Figures

Super Mario, Luigi Plush, 30cm

109231011

€16.99

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Super Mario, Mario Plush, 30cm

Figures

Super Mario, Mario Plush, 30cm

109231010

€16.99

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Blox 100 white Bricks in Box

Building blocks

Blox 100 white Bricks in Box

104118915

€10.99

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Disney - Sparkley Mickey (25cm)

Disney soft toys

Disney - Sparkley Mickey (25cm)

6315870395

€17.99

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Art&Fun Magic Drawing Board

Magnetic drawing boards

Art&Fun Magic Drawing Board

106334024

€17.99

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Steffi LOVE Lovely Horse

Dress up dolls

Steffi LOVE Lovely Horse

105733052

€28.99

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A&F Dough Set Unicorn

Playdough

A&F Dough Set Unicorn

106326016

€9.991 kg = €49.95

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ABC Rattling Mirror-Elephant

Rattles

ABC Rattling Mirror-Elephant

104010005

€8.99

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Sam new Ocean Rescue Station

Fireman

Sam new Ocean Rescue Station

109252518

€69.99

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Disney Marvel Groot 25cm

Disney soft toys

Disney Marvel Groot 25cm

6315875835

€14.99

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ABC Ocean Team, 3-asst.

Bath toys

ABC Ocean Team, 3-asst.

204112008

€9.99

More
CCL Street

Dogs

CCL Street

105893494

€22.99

More
Mia Fashion Doll Mia + Phuddle

Dress up dolls

Mia Fashion Doll Mia + Phuddle

109483042

€27.99

More
WF Water Gun XM 230, 2-ass.

Water guns

WF Water Gun XM 230, 2-ass.

107272345

€5.99

More
Fireman Helmet Rosenbauer w. ligth

Fireman

Fireman Helmet Rosenbauer w. ligth

108101000

€21.99

More
Top brands
Simba Toys News
Super Mario Plush figurines_1

30.11.2022

Super Mario Plush figurines

Cuddle fun with the Nintendo heroes

Fireman Sam New Ocean Rescue Center_1

04.11.2022

Fireman Sam New Ocean Rescue Center

With exiting play features

Pamper Petz Tiger_1

17.10.2022

Pamper Petz Tiger

Drinks and makes in the diaper

Slime Gang_1

14.09.2022

Slime Gang

The totally crazy slime fun

Glibbi Paw Patrol Bath bomb_1

09.08.2022

Glibbi Paw Patrol Bath bomb

Bath fun with the dog gang

Fireman Sam Junior_1

20.07.2022

Fireman Sam Junior

Perfect for small children hands

Bandiniz_1

20.06.2022

Bandiniz

Colourful and transformable

Glibbi Magic Brush_1

17.06.2022

Glibbi Magic Brush

Become a bathtub artist

ChiChi LOVE Loomy_1

25.04.2022

ChiChi LOVE Loomy

With luminous leash

Light Up Your Child's World with Simba Toys

When laughter rings through the house, little eyes light up happily, and time flies by, it's a sign that Simba Toys has once again worked its magic. Since the 1980s, we have focused on producing high-quality toys that will become your child's favourites in no time at all. To ensure that every child finds what they are looking for at Simba Toys, we rely on a wide variety of brands and licences, including Disney, Chi Chi LOVE, Peppa Pig, Fireman Sam and Steffi LOVE. Despite the considerable selection, we produce every single children's toy with the utmost care and attention to detail. This approach results in toys that enrich your child's playtime day after day.

The Vital Role of Play in Early Childhood

Play is an essential part of every child's daily life. It's not just fun; it's also incredibly valuable for learning and development. After all, it has long been undisputed that age-appropriate children's toys, such as those you can find at Simba Toys, can support children in their development.

Discover the world of Simba toys, where every piece enriches your child's motor development. From cuddly soft toys to exciting construction games and thrilling outdoor play, our toys are perfect for developing motor skills and coordination through play. With Simba, every game becomes a journey of discovery where your child will enthusiastically develop their motor skills and discover their love of movement.

Some children's games are great for solo play, helping your child become more independent. However, toys meant for group play have a special benefit: they help develop your child's social skills. After all, players have to discuss and exchange ideas with each other, take each other's needs into consideration, communicate their own ideas and solve problems if necessary. When you play together with your child, you also create a situation that can have a positive effect on your bond with each other. You get to know other facets of each other and experience hours of fun.

Simba toys take your child on a creative adventure, sparking their imagination. They inspire kids to create their own stories and roles, exploring their creativity and thinking outside the box. Through play, they also sharpen their powers of observation, learn to categorise different sensory stimuli and concentrate fully on one thing.

Play also helps with emotional growth. Through play, children can understand their experiences better, explore their feelings, and learn how to handle emotions. With Simba toys, your child not only discovers themselves and their emotions, but also their abilities and the world around them.

Simba Toys: Your Child's First-Ever Friends

Simba toys are designed to accompany your child throughout their childhood for years to come. In the Simba online shop, you will find toys for children of different ages, developmental stages and interests. These are organised into clear categories so that you can quickly get an overview.

The dolls & accessories category is aimed at little doll parents. Here, dolls of different types and matching accessories are waiting to find a loving home. This product category also includes exciting sets, such as the popular Mini New Born Baby Set, which enable various play scenarios.

Our soft toys from Simba Toys are perfect for hugging and loving, making them a child's favourite cosy companion.

For creative kids, our paint & craft section is a treasure trove. We have everything from modelling clay to glow stickers to spark endless creativity.

The Simba Toys collectible & toy figures are little masterpieces full of detail. Many of them have exciting accessories at their side, which further enrich the play experience. The best example is the Fireman Sam figure with Mercury Quad. The set includes a Sam figure, a robust vehicle and a first aid box with fire extinguisher and axe, ideal for any children's adventure. Incidentally, Simba Toys also offers a wide range of Fireman Sam toys that will delight fans of the TV hero.

Are you looking for children's toys for the little ones? Then you've come to the right place in the toddler & baby toys’ category. There, you will find numerous toys that can accompany your child from their very first months of life.

Our bath toys invite children to splash around and play. Especially children who don't like jumping into the bath benefit greatly from the toys. Because they turn bathing from an unloved chore into maximum fun.

Our construction toys from Simba Toys let your child become a master builder, with colourful blocks and marble runs for endless construction fun. The Blox products can be easily combined with each other and are compatible with the building block systems of many other manufacturers.

Our musical toys, including kid-friendly guitars, keyboards, and microphones, are perfect for little musicians to enjoy a unique musical experience.

And then, of course, there are our role-play toys. Wonderful costumes and matching accessories, including the Fireman Sam helmet, allow your child to slip into a wide variety of roles, try out new things and deal with everyday life through play.

Beach & water toys and outdoor toys from Simba Toys provide outdoor fun. These Simba toys are mainly designed for outdoor use and bring an extra dose of fun to the garden, paddling pool, sandpit, and pool.

Simba kids games open up a large, colourful world of games to play alone and together. They cover a wide range of interests and are available in such a wide variety that boredom is guaranteed to be a thing of the past.

Simba Toys: Crafted with Expertise

With original designs, top quality, and reliable safety, Simba Toys brings together what naturally belongs together. Our decades of experience in toy production have taught us what children and parents want: Durable, age-appropriate children's toys with loving designs that promise enormous fun.

To ensure the high safety and quality of Simba toys, we take the greatest care in production and have every product tested internally and by independent institutes. We are constantly optimising our existing toys and developing new ones, always with the needs of children in mind. In this way, Simba Toys guarantees high-quality, trustworthy children's toys.

Simba Toys Online Shop: Always Here to Assist You

We make online toy shopping a convenient and enjoyable experience. The basis for this is our wide range of products, which includes only branded products of outstanding quality. This makes it easy for you to decide in favour of a Simba toy because you don't have to worry about the high quality and safety of the toys. If you would like additional support, you can always refer to the Kiddo recommendations, the detailed product information and our blogs.

To make shopping for toys online as convenient and uncomplicated as possible, we offer several payment and delivery options. We also endeavour to deliver as quickly as possible, ensuring that the anticipation of receiving your Simba toy is short-lived. Should you require additional information or have any specific questions, our customer service team will be happy to help. They will personally take care of your request: because your satisfaction is our mission.